Lesson 4 of 4
In Progress

Fundraising online

John October 8, 2019

Understand the method.

In some ways, fundraising online is not much different than fundraising in the physical world. You still need to be able to effectively communicate your needs, tell stories that illustrate your work, and motivate people to make a donation to your cause. The difference is that while in the physical world you may have time to build a relationship with a potential donor, that isn’t always the case online. They may only come across your website once, so you may only have one shot at convincing them to give. Therefore, it’s even more important to communicate your message in a compelling way. Here are some ways to do it.

Set up a web page.

The most basic way to raise funds online is to set up a webpage for donations, then let people know to go to that page to make a contribution. Include the link in written and electronic communications you send to your members or constituents. Make sure it’s accessible from your home page, and other pages of your website. Keep these tips in mind.

  • Most donations made online are done by credit card transaction. If you are not already set up to accept credit cards, there are a number of companies that provide credit card donation processing services for a fee.
  • Offer the option of recurring donations. Recurring donations can benefit your organization in a few ways. Many donors find it easier to make a larger donation if its split up into quarterly or monthly payments; some very committed donors may want to make an annual donation to you. Make this as easy as possible by setting up recurring payments. Ask your online donation processing service how to offer this to your donors.
  • Some organizations opt to accept online donations through PayPal. Visit PayPal’s website to learn more.